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YouTube CPM Calculator: See What Your Views Are Worth

Calculate your YouTube CPM and RPM, compare rates across 40+ countries and 25 niches, see Shorts earnings, and forecast seasonal revenue. Know exactly how much money your views generate.

CPM and RPM calculator with 3 modes CPM rates for 40+ countries 25 niche benchmarks with tier ratings Shorts CPM calculator Seasonal revenue forecast
$4.50 Average Global CPM 2026
$15-$50 Finance Niche CPM
45% YouTube Revenue Share
+80% Q4 CPM Premium vs Q1
Your CPM
$2.50
Estimated RPM $1.38 After YouTube's 45% cut
Monthly Revenue $138 At 100,000 views per month
Annual Revenue $1,650 Estimated yearly earnings
vs Country Average -60% US average: $6.50
Your CPM is below the US average for Technology. Consider creating content that targets higher-CPM adjacent topics like Software Reviews or Tech Tutorials to increase your rate.

YouTube CPM Rates by Country

CPM rates for 40+ countries, updated for 2026. Sort by CPM or search for your country.

Country CPM Range RPM Estimate Tier

CPM rates are industry averages and vary by niche, content type, and seasonality. Your actual CPM may differ.

YouTube CPM by Niche

Compare your CPM against 25 content niches. Enter your CPM to see where you rank.

YouTube Shorts CPM Calculator

Shorts earn significantly less per view than long-form videos. Calculate your Shorts revenue and see if they are worth it for your niche.

Shorts Revenue Estimate
$40 ($20 - $60)
Shorts CPM $0.04 Per 1,000 Shorts views
Long-Form Equivalent $4,500 Same views on long-form
Earnings Ratio 1:112 Shorts vs long-form

Shorts vs Long-Form: Side-by-Side Comparison

Metric Shorts Long-Form (8+ minutes)
Typical CPM $0.01 - $0.06 $3 - $15
Revenue per 1 million views $10 - $60 $1,000 - $5,000
Mid-Roll Ads Not available Available (8+ minutes)
Best For Discovery, subscriber growth Revenue, watch time
Monetization Requirement 1,000 subscribers + 10 million Shorts views (90 days) 1,000 subscribers + 4,000 watch hours (12 months)
Verdict for your niche: Shorts are best used for audience growth, not revenue. In the Technology niche, you would need approximately 25 million Shorts views per month to match the revenue from 100,000 long-form views. Use Shorts to grow your subscriber base, then convert that audience to long-form content.

Seasonal CPM Forecast

CPM fluctuates throughout the year based on advertiser demand. Enter your baseline CPM to see monthly projections.

Best Month November $7.65 CPM
Worst Month January $2.70 CPM
Annual Revenue $2,970 Projected total
Publish your highest-effort content in October and November when CPM peaks. Save evergreen content for Q1 when CPM is lowest, as those videos will still earn higher revenue later when they accumulate views during Q4.
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The average YouTube CPM in is $3 to $5 globally, but rates vary from $0.50 in some countries to over $50 in premium niches like Finance. Understanding CPM helps you calculate exactly how much revenue your views generate. CPM (Cost Per Mille) is what advertisers pay per 1,000 ad impressions, while RPM (Revenue Per Mille) is what you keep after YouTube takes 45%. This free CPM calculator lets you calculate your rate, compare against 40+ countries and 25 niches, estimate Shorts earnings, and forecast how seasonal changes affect your view revenue.

Understanding How Views Translate to Revenue

Every view on your YouTube video has a monetary value, but that value varies dramatically based on where your viewers are located, what niche you create in, and what time of year it is. Two channels with identical view counts can have wildly different earnings. This calculator helps you understand exactly what your views are worth so you can make strategic decisions about content creation.

CPM (Cost Per Mille)

What advertisers pay per 1,000 ad impressions. This is the gross rate before YouTube takes its cut. Not all views generate ad impressions, so CPM only applies to monetized playbacks.

RPM (Revenue Per Mille)

What you receive per 1,000 total views (including non-monetized). RPM accounts for YouTube's 45% cut and the fact that some views do not show ads. RPM is always lower than CPM.

Monetization Rate

The percentage of your total views that actually show ads. Typically 40-60% of views are monetized. The rest come from ad-free YouTube Premium viewers, skipped ads, or non-monetizable content.

What Determines How Much Your Views Are Worth

Four primary factors determine the revenue value of each view on your videos.

Audience geography is the biggest factor. Advertisers pay more to reach viewers in countries with higher purchasing power. US audiences generate $6-$15 CPM, while Indian audiences generate $0.50-$2. A channel with 80% US viewers earns significantly more per view than one with 80% Indian viewers, even with the same total view count.
Content niche determines advertiser demand. Finance, insurance, and software niches command $15-$50 CPM because advertisers in those industries have high customer lifetime values. Gaming and entertainment earn $2-$5 because the audience is younger and advertised products have lower margins. Every view in a high-CPM niche is worth more.
Seasonality creates predictable revenue cycles. Q4 (October through December) has the highest CPM as advertisers spend heavily for holiday shopping and year-end budgets. Q1 (January through March) has the lowest CPM as budgets reset. The same number of views can earn 30-80% more in Q4 than Q1.
Video length and ad format affect per-view earnings. Videos over 8 minutes can include mid-roll ads, significantly increasing revenue per view. Enabling all ad formats maximizes the CPM you receive. More ad slots per video means each view generates more revenue.
Pro Tip

To maximize the value of every view, publish your highest-production videos in October and November when CPM peaks. Use our Upload Checklist to ensure every video is fully optimized before publishing, and check your metadata with the Video SEO Checker to maximize search visibility and impressions.

For more tools to grow your view count and revenue, try our A/B Title Tester to pick titles that maximize click-through rate, the Upload Checklist for a complete pre-publish optimization workflow, and the Thumbnail Downloader to study what top-performing thumbnails look like.

Frequently Asked Questions

How much does YouTube pay per 1,000 views?

YouTube pays creators between $1 and $5 per 1,000 views on average (RPM), depending on audience geography, content niche, and seasonality. Finance channels with US audiences can earn $10-$25 per 1,000 views, while gaming channels with global audiences may earn $0.50-$2. Use our calculator to see your specific rate based on your niche and audience location.

What is the difference between CPM and RPM on YouTube?

CPM (Cost Per Mille) is what advertisers pay per 1,000 ad impressions. RPM (Revenue Per Mille) is what you actually receive per 1,000 total video views after YouTube takes its 45% cut. RPM is always lower because it accounts for YouTube's revenue share and not all views generate ad impressions. Our calculator shows both so you can see your real take-home rate per view.

Why are some views worth more than others?

View value depends on audience geography (US views pay 5-10x more than Indian views), content niche (finance CPM is 5-10x higher than gaming), seasonality (Q4 views earn 30-80% more than Q1), and video length (8+ minute videos with mid-roll ads earn more per view). Our Country Explorer and Niche Benchmarks tabs show exactly how these factors affect your per-view revenue.

Do YouTube Shorts pay the same per view as regular videos?

No. Shorts earn $0.01-$0.06 per 1,000 views compared to $3-$5 for long-form content. A million Shorts views might earn $10-$60, while a million long-form views could earn $1,000-$5,000. Our Shorts CPM tab calculates your specific Shorts earnings and compares them to long-form equivalent revenue.

Is this YouTube CPM calculator free?

Yes, 100% free with no signup, no email, and no usage limits. All calculations run in your browser with no data sent to any server. Use it as many times as you want to model different scenarios for your view revenue.

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